Franchising redefined – your success is our Tribute.
A dynamic portfolio of fitness and lifestyle brands that have been curated for scalability through franchising and tech-enhanced platforms. With decades of successful entrepreneurship in the industry, Tribute Brands aims to expand the benefits of boutique group exercise concepts to a wider target market.
About usOwn a studio
Building communities where anyone can belong

Redefining Reformer Pilates through a blend of tradition and innovation. With its dynamic methodology and cutting-edge studio technology, PILAT3S maximizes the enjoyment and benefits of Pilates, making it accessible to all.

TRIB3 delivers an immersive, results-driven workout experience. Powered by the TRI Training System—Treadmills, Resistance, and Intensity – each session is led by our coaches and enhanced with a custom heart-rate tracking system, allowing TRIB3Rs to monitor their progress and celebrate every milestone as part of a high-energy community.
Understanding our Franchise Models
What is a Standalone?
Tribute Brands offer franchise options to suit different investment levels and business goals. Whether you’re looking to own a single studio or expand across an entire region, our models provide a clear path to success.

Single Unit (Standalone)
Own your studio and deliver the full brand experience in a single franchise location. It is perfect for entrepreneurs looking to invest in a proven fitness concept with full brand support, access to centralised marketing, operational tools and training.
Exclusive Area Development
Secure exclusive rights to open multiple TRIB3 or PILAT3S studios within a specific city or region. Unlike a Master Franchise, all locations are directly owned and operated by you. This model is best suited for investors or seasoned operators with the capital and expertise to scale a fitness network strategically by securing the rights to develop multiple locations within a defined territory.
Multi-site 
A Franchise Partner can own multiple franchised locations, benefiting from shared resources, marketing, and operational efficiencies. This model is ideal for experienced investors or operators seeking to expand their portfolio and strengthen their presence in a region.
Master Franchise 
Own the exclusive rights to develop PILAT3S or TRIB3 across a whole region or country. As a Master Franchisee, you can open your own studios and sell franchises, earning from franchise fees and royalties. This model requires substantial investment and business experience, as it involves overseeing operations and product delivery and brand expansion while adapting to local market needs.
What is a Boutique-In-Gym?
Enhance your space with our boutique-in-gym model. Whether you’re a health club operator looking to boost member engagement or a hospitality brand seeking to elevate your wellbeing offering, we have a franchise model tailored for you.

Single site
A single franchise location operated by an independent franchise partner. It is perfect for entrepreneurs looking to invest in a proven fitness concept with full brand support, access to centralised marketing, operational tools and training.
Multi-site
A Franchise Partner can own multiple franchised locations, benefiting from shared resources, marketing and operational efficiencies. This model is ideal for experienced investors or operators seeking to expand their portfolio and strengthen their presence in a region.
Framework Agreement
Looking to integrate a boutique concept across your network? Our framework agreement provides a structured, long-term licensing solution for operators ready to scale. Ideal for health club chains and hospitality groups, this model streamlines expansion while ensuring consistency, innovation and member engagement at every location.
What are other forms of franchise?
Looking to enhance your space with a boutique premium wellness offering? Whether you’re an operator, a private member’s club or a hospitality brand seeking to elevate your wellbeing offering, we have a franchise model tailored for you.

Single site
A single franchise location operated by an independent franchise partner. It is perfect for entrepreneurs looking to invest in a proven fitness concept with full brand support, access to centralised marketing, operational tools and training.
Multi-site
A Franchise Partner can own multiple franchised locations, benefiting from shared resources, marketing and operational efficiencies. This model is ideal for experienced investors or operators seeking to expand their portfolio and strengthen their presence in a region.
Framework Agreement
Our framework agreement provides a structured, long-term licensing solution for operators ready to scale. Ideal for health club chains and hospitality groups, this model streamlines expansion while ensuring consistency, innovation and member engagement at every location.
Latest News

Tribute Brands Reaches 50 Studios This November
Tribute Brands, the boutique fitness franchise, offering PILAT3S and TRIB3, celebrates the opening of its…

Why Millennials and Gen Z Are Choosing Boutique Studios Over Traditional Gyms
In recent years, fitness habits and consumption have shifted significantly: Millennials and Gen Z are…

From HIIT to Pilates: Tribute Brands showcases at De Nationale Franchise Beurs
Tribute Brands proudly presented its two boutique franchise concepts – PILAT3S and TRIB3 – at…

Pilates: Past, Present, and Future – A Conversation with CEO Jonathan Fisher
We sat down with CEO Jonathan Fisher to talk about where his Pilates journey started,…

From Cherrywood to Leeds & Sheffield: PILAT3S Momentum Grows
Following the successful rollout of PILAT3S at TRIB3 Cherrywood, the expansion continues – this time…

Tribute Brands celebrates 40th Studio with PILAT3S in Gràcia, Barcelona
Tribute Brands proudly announces the opening of its 40th boutique studio with the debut of…

